Insurance Solutions

Eagle Rock, a Greenberg and Rapp Company offers a full range of products and services to meet the diverse set of needs of high-net worth individuals. As a member firm of M Financial Group, Eagle Rock has access to the nation’s premier financial products. With the vision of seasoned professionals drawing from multiple facets of the industry, Eagle Rock leads the way in developing new and effective programs for the often complex client demands.

“As a trust & estates attorney, it is rare that I come across talented and trustworthy insurance professionals.  Ron Greenberg is one of the few; along with his team, I am so pleased when we have the opportunity to work together to help a client with their wealth transfer or business succession planning needs.”

Len Witman, esq.     Witman, Stadtmauer, P.A., Florham Park, NJ

Life Insurance

Life insurance has many unique characteristics that may make it an appropriate solution for a variety of challenges, including providing payment of a death benefit at the death of the insured(s). In addition to death benefit protection, characteristics may include:

  • Tax-deferred accumulation of policy cash values.
  • Income tax-free death benefits.
  • Tax-advantaged access to policy cash values. Please keep in mind loans and partial withdrawals may decrease the death benefit and cash value and may be subject to policy limitations and income tax.

The many flexible features that life insurance policies provide present appropriate uses for personal, business, and charitable situations.

Disability & LTC

Income and asset protection are important components of a sound retirement strategy. Successfully navigating disability and long-term care planning issues, both pre and post-retirement, can create the balance needed in a portfolio to help ensure stability, growth, and preservation of assets for the long term.


A disability could be devastating to the financial, professional, and lifestyle goals of an integral executive on your team. As an employer, you want to minimize the cost of coverage for executives and the effect of the disability on the company. Being prepared can make a significant difference. Employers must weigh their choices carefully and balance cost and administration with adequate coverage and return-to-work incentives. There are many factors to consider, and we will help better prepare you by finding the right protection for you and your executives.

The career of a professional athlete also share the risk of a career-ending disability. We design custom tailored insurance programs for players in the MLB looking to protect current and future earnings. NFL players also need the protection and preservation of wealth that is why we help design and underwrite disability insurance for athletes to protect in the event of serious illness or permanent injury.

Coverage includes, but is not limited to:

  • Permanent Total Disability
  • Accidental Death & Dismemberment
  • Coverage for any risks that may void guaranteed contracts

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Long term care is usually defined as a chronic condition for which an individual requires assistance with his or her usual activities of daily living (ADLs). ADLs are commonly defined as eating, dressing, bathing, toileting, maintaining continence, and transferring from bed to chair. When an individual needs physical assistance or verbal reminders to perform his or her ADLs, they are generally classified as needing long term care, whether they need the assistance occasionally or full-time.

Diagnostic, therapeutic, preventive, and rehabilitative services all have their place in a comprehensive long term care program. The primary focus of long term care however, is on the personal care and support that will preserve an individual’s lifestyle, daily independence, and dignity.
It can be difficult to plan for long term care needs because there are multiple factors influencing the decision making process, including:

  • Ambivalence about long-term living arrangements as physical capabilities decline.
  • Inability or unwillingness of family members to provide periodic or ongoing support when the time comes.
  • Misinformation about long term care options or services available through health programs, Medicare, etc.
  • Difficulty in juggling financial and family priorities when planning for long term care.

The financial implications of a disability, chronic disease, or other debilitating condition are often underestimated. Along with health care costs in general, these costs are expected to grow exponentially in the coming years. As most health insurance will not pay for the majority of costs associated with an extended period of illness or injury, disability and long term care insurance offer solutions with tax-free benefits that are also aimed at protecting valuable assets that would otherwise be severely reduced or lost entirely.

Estate Planning & Wealth Transfer

Proper estate planning better ensures the current and future financial wellbeing for you and your family, allows you to transfer your wealth according to your wishes, and can eliminate unnecessary taxes and expenses.

We are committed to working with you and your family to help determine your long-term personal financial goals and plan accordingly. In addition, we will work with you in structuring your estate assets to minimize tax liabilities and maximize value to future generations. Our professional team will work with any additional advisors you may have, such as an attorney or accountant, to develop and implement a plan of action. All of this planning will be coordinated with your insurance contracts in order to provide a sound workable plan. Periodically, we will review this plan in order to assess our progress in accomplishing your long-term objectives.

Ultimately, our goal is to assure that you and your family have taken prudent steps to reduce your tax liabilities and to create the most effective means to help finance any tax liabilities that may remain in the future.


At a time when social responsibility has taken on increasing importance, charitable planning offers a strategic way for you to connect to causes that you and your family feel passionate about. Whether your aim is to develop a philanthropic legacy for your family, or simply to support your community, tax-favored planned aiding programs create ongoing opportunities to transfer family assets to public and/or private charities. These charities often include family foundations that are managed by family members, in which the family retains control over the gifted assets and access to income generated by these assets.

Often, charitable planning provides a balance to estate and life insurance plans, while taking on personal meaning for you and your family. We offer creative solutions to help achieve your personal or familial philanthropic goals without interrupting your family’s long-term financial wellbeing.


An important component to any estate plan is gifting, which allows you to reduce the size of your taxable estate.  Gifting enables you to take advantage of the substantial tax advantages available through the use of lifetime gifts. These gifts can be held by various entities, which allow you, the “grantor,” to retain control over income from gifted assets.


  • Family Protection: Provides a source of cash for surviving family members to utilize for living expenses.
  • College Funding: Provides a funding source for college education of children or grandchildren.
  • Debt Protection: Generates cash to pay off an existing mortgage or other personal debt.
  • Wealth Creation: Provides funds to leave as an inheritance or to equalize inheritances among family members.
  • Estate Tax Liquidity: Creates liquidity to pay estate taxes rather than requiring liquidation of existing estate assets.
  • Gifting Leverage: Leverages the use of the annual gift tax exclusion, the lifetime exemption, and/or Generation Skipping Transfer Tax exemption.

Issues such as the ones above highlight the power of M Financial Group. M Member Firms, including our company, are comprised of successful and experienced professionals in the life insurance business. The collective buying power of M Financial allows Member Firms to utilize more favorable pricing experience than off-the-shelf products and to garner other service considerations. These and other advantages through M Financial make the selection of a Member Firm as your representative a prudent choice. Please go to for further details regarding this relationship.